A Programmatic Strategy for the Cookieless Present

Despite years of warning, a surprising number of companies are still unprepared for 2024’s  cookieless reality. With half of the web already cookieless, these advertisers are seeing diminishing results from their programmatic ad spend. But there’s a huge opportunity now for advertisers to take advantage of innovative solutions that use AI to improve outcomes and create better ad experiences.

Our new guide, “Mind the Addressability Gap,” created with Quantcast, answers the most pressing questions about building cookie-free strategies for the open web. It explains the key steps to take to enable enhanced addressability and more effective measurement.

Insights include:

• The challenge of cookieless targeting: What are the benefits and drawbacks of alternatives like ID, contextual and cohort solutions.
• The modern DSP: What is required to deliver high performance at scale. Hint: AI capabilities are essential.
• Measurement reassessed: How modeling will become even more essential to evaluate and attribute performance.

Stop waiting for the cookieless future; it’s here. Download the guide today.

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