A Marketer’s Playbook for the 2022 Holidays

A Marketer’s Playbook for the 2022 Holidays

Assemble the tools and tactics you'll need this year

Every holiday season, brands face fierce competition for consumer attention to drive discovery and sales. The right combination of planning, strategy, personalization and technology can go a long way toward making your brand stand apart during holiday shopping and the mega sales days that help drive it.

The “2022 Meta Holiday and Mega Sales Days Marketing Guide” provides a four-phase approach to planning and executing an effective campaign this holiday season. It highlights tools to help you navigate each step and showcases success stories from brands such as Curology, Magnolia Market, Wal-Mart and more.

Insights include:

  • Build a solid campaign foundation: Set up strong data, creative, media and measurement groundwork. Diversify creative to increase efficiency and incremental reach
  • Launch outreach early: Set the stage for your sales events by pairing brand and performance campaigns. After all, some 91% of holiday shoppers are likely to try a new brand during the holiday season.
  • Maximize purchases: Put in place strategies and tactics to take advantage of holiday shoppers’ spontaneous discovery and unexpected purchases.

Now is the time to make the most of your 2022 holiday campaign. Download the guide today.