A Crawl, Walk, Run Approach to Transforming Your Ad Sales
Media companies turn to new solutions to create collaboration, efficiency
Is the promise of a more streamlined process for ad sales finally coming to fruition? Media companies know the pain—on average, they use 23 different platforms to run their advertising business. But all these different systems make collaboration and connectivity difficult. All the while, there’s greater pressure on cost and a greater need to extract more value for existing technology.
A new ebook from Slack, Salesforce and Silverline, “Transforming Ad Sales in the Changing Media Industry,” provides a crawl, walk, run approach that media companies can use to drive revenue, ratings and retention. The goal is a more efficient process that can increase win rates, automate tasks and deliver improved ROI.
The report also outlines specific use cases, including:
- Accelerating the sales cycle: Ways to empower collaboration to keep stakeholders informed as a deal evolves.
- Breaking down silos for better order execution: Ensure media operations teams have access to the data they need to deliver the best possible service.
- Keeping the pipeline moving: Greater visibility can streamline executive support and approvals.
Take advantage of the abundant opportunities that new tech provides for media. Download the ebook.
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