As HBO Max continues to purge content in a cost-cutting measure, Warner Bros. Discovery hopes to keep current customers and attract new ones by offering a limited-time discount.
The streamer is giving a 30% discount to customers who pay in advance for a year-long plan. There’s also a 42% discount for customers who pay for 12 months on the monthly plan. You can sign up for HBO Max’s yearly ad-free plan for $104.99 for the first year (instead of $149.99 annually or $14.99 monthly). The yearly ad-supported tier is $69.99 for the first year (instead of $99.99 yearly or $9.99 monthly).
The offer runs through Oct. 30 and is only available to U.S. customers who sign up on hbomax.com or through one of the four partner subscription services—Apple, Roku, Google Play or Amazon. The subscriptions will automatically renew at the then-current subscription price for the chosen yearly plan after 12 months.
On Wednesday, a total of 37 new titles, including 20 HBO Max Originals, were announced to be leaving the streamer.
The action comes after HBO Max quietly removed TV shows and films from its streaming catalog over the past several weeks and shelved the nearly-finished $90 million feature Batgirl and Scoob!: Holiday Haunt, a follow-up to the 2020 film Scoob!
More cuts are expected as Warner Bros. Discovery plans to merge its two streaming services–HBO Max and Discovery+–by the summer of 2023.
“As we work toward bringing our content catalogs together under one platform, we will be making changes to the content offering available on both HBO Max and Discovery+,” HBO Max said in a statement. “That will include the removal of some content from both platforms.”
HBO Max said it’s beginning to assemble its content libraries, including the recent debut of the CNN Originals Hub on Discovery+ and the impending arrival of Magnolia Network programming on HBO Max.