Learn the skills to:

  • Improve efficiencies in reaching customers
  • Apply new technologies like blockchain and AI
  • Prepare for and handle challenges around data privacy
  • Create engaging, monetizable customer experiences
  • Optimize the marketing function with the right structure

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Courses

Beginning in September, the Institute for Brand Marketing will offer courses specifically for marketers, each comprised of 12 concise and practical lessons rolled out over the course of 12 weeks. Courses will be taught by leading experts in their fields and are designed to help you cultivate the skills to succeed.

Course 1

Advanced Marketing Technologies – Begins in September

The next wave of marketing disruption is centered around how to apply cutting edge concepts such as machine learning, artificial intelligence, and blockchain to improve existing functions and help solve business challenges. Many marketers do not have a clear conception of the fundamentals of these technologies – for example, what is the difference between machine learning and artificial intelligence, or what is blockchain beyond cryptocurrency? But also, marketers do not understand how these technologies can help them solve the problems they face every day. They need ideas on how to begin to apply these concepts in their business to walk, crawl, and ultimately run.

Take this course to learn more about innovative marketing technologies that you can apply to your business to help drive success.

Content curated by David A. Schweidel, Professor of Marketing, Emory University Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He is the author of Social Media Intelligence which details how organizations can leverage social media data to inform their marketing strategies and Profiting from the Data Economy, in which he details the value of businesses tapping into consumer data for both individuals and companies.

Course 2

Monetizable Engagement – Begins in December

Description coming soon.

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