June 4, 2020 | 2:00-3:00pm EST

 

Companies are always adapting to the ever-changing needs of consumers, and Appnovation and Contentful are leading the efforts of how to understand audience behaviors through extensive user research. We’ve embraced these changes and have embarked on improving short- and long-term content strategies for marketers to optimize their customers’ journey. 

 

Join Adweek, Appnovation and Contentful for this live virtual event where we'll discuss how the atomization and curated distribution of content across all channels can help you build a consumer strategy based on deep engagement, higher value return for your audience, and maximum agility for your content across the entire digital ecosystem.

Speakers

Schedule

2:00-2:05pm
Adweek Opening Remarks
2:05-2:45pm
Appnovation and Contentful in Conversation with Adweek

Join Adweek, Appnovation and Contentful for this live virtual event where we'll discuss how the atomization and curated distribution of content across all channels can help you build a consumer strategy based on deep engagement, higher value return for your audience, and maximum agility for your content across the entire digital ecosystem.

Andrew Dunbar
General Manager, EMEA, Appnovation
Bridget Perry
Chief Marketing Officer, Contentful
Scott Wassmer
General Manager, Americas, Appnovation
Danny Wright
Chief Brand Officer, Adweek
2:45-2:55pm
Audience Q&A
2:55-3:00pm
Adweek Closing Remarks

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