Featuring
About
Join the movement to shape the future of brands. Space is limited – apply now to secure your Brandweek credentials.
Who's Coming
Curriculum
12:00 - 4:00 PM
Brandweek Registration
4:00 - 5:00 PM
Opening Reception and Editors' Meet and Greet
Networking cocktails and the debut of the Brandweek Experience, where the Brandweek themes come to life
5:00 - 6:00 PM
Keynote Conversation
Kevin Hart
Actor, Comedian and CEO, Laugh Out Loud Network
6:00 - 8:00 PM
Challenger Brands
Hear from the leaders of innovative new brands on how they upended the status quo
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Flipboard
Marci McCue
Chief Marketing Officer
Drone Racing League
Nicholas Horbaczewski
Founder and Chief Executive Officer
M. Gemi
Cheryl Kaplan
President and Co-founder
ARTBIT
Matt Sorum
Head of Communications, ARTBIT
Bill Tai
Chairman, ACTAI Global
Accenture Interactive
Glen Hartman
Head of North America
Bumble
Alexandra Williamson
Chief Brand Officer
Casper
Jeff Brooks
Chief Marketing Officer
Dollar Shave Club
Michael Dubin
Founder and Chief Executive Officer
8:00 - 10:00 PM
Sunday Night Kickoff
Welcome Reception and Dinner
Special performance by
Ms. Lauryn Hill
6:00 - 7:00 AM
Sunrise Yoga
8:00 - 9:00 AM
Breakfast
9:15 - 9:35 AM
Keynote Conversation
Jen Rubio
Co-founder and Chief Brand Officer, Away
9:35 - 10:00 AM
Special Guest Appearance
10:00 - 10:45 AM
A Call to Action
Executives from leading brands will issue challenges corresponding to four key themes
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Emerging Tech
Babs Rangaiah
Executive Partner, Global Marketing, IBM iX
The Human Factor
Jeanine D. Liburd
Chief Marketing and Communications Officer, BET Networks
The Future of Media and Commerce
Leesa Eichberger
Head of Brand Marketing, Farmers Group
The Role of Brands in Society
Danielle Lee
Global Vice President, Partner Solutions, Spotify
10:45 - 11:00 AM
Break
11:00 - 1:00 PM
Working Sessions
In focused working sessions, delegates will explore solutions to the industry challenges presented in the Call to Action addresses
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Moderators
Melva Benoit
Founder and President, The Marian Dupree Group, Executive Professor, Pepperdine University Graziadio School of Business and Management
Debra Langford
Assistant Dean, D&I, USC Marshall School of Business
David M. Porter Jr.
Executive Coach and Diversity Strategist
Jay Tucker
Executive Director, Center for MEMES, UCLA Anderson School of Management
1:00 - 2:30 PM
Lunch
2:30 - 4:30 PM
Working Sessions
Continued discussions exploring solutions to industry challenges
nModerators:
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Moderators
Melva Benoit
Founder and President, The Marian Dupree Group, Executive Professor, Pepperdine University Graziadio School of Business and Management
Debra Langford
Assistant Dean, D&I, USC Marshall School of Business
David M. Porter Jr.
Executive Coach and Diversity Strategist
Jay Tucker
Executive Director, Center for MEMES, UCLA Anderson School of Management
4:30 - 5:30 PM
Networking Cocktails
Midday reception for all guests in the Brandweek Experience hall
5:30 - 7:00 PM
Break
7:00 PM
Depart for Dinner
7:30 - 9:00 PM
Monday Night Live
Cocktails and Dinner at Empire Polo Club, Coachella Valley
9:00 PM - Til...
Entertainment
Special performance by
Anthony Hamilton
Grammy Award Winner
6:00 - 7:00 AM
Sunrise Yoga
8:00 - 8:45 AM
Breakfast
8:45 - 9:15 AM
Stop Holding Your Breath: The Importance of Brand Activism in a Hypercharged Society
Bozoma Saint John
Chief Marketing Officer, Endeavor
Tiffany R. Warren
Senior Vice President, Chief Diversity Officer, Omnicom Group and Founder of ADCOLOR
9:15 - 10:50 AM
CMO Tracks
Inspirational keynotes from featured CMO delegates
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Empathy in Retail
Rick Gomez
Chief Marketing Officer, Target
Changing the Game by Listening to Future Fans
Heidi Browning
EVP, Chief Marketing Officer, NHL
The Responsibility of Luxury
Lee Applbaum
Global Chief Marketing Officer, Patron Spirits and Grey Goose Vodka
Connecting Communities
Lee Nadler
Metro Marketing Manager, MINI USA
Values and Purpose-Driven Brands
Jennifer Sey
Chief Marketing Officer, Levi Strauss & Co. Global Brands
Humanity in the Machine Age
Frank Cooper III
Senior Managing Director, Global Chief Marketing Officer, BlackRock
10:50 - 11:00 AM
Break
11:00 - 1:00 PM
Special Session with Tony Robbins
Tony Robbins
Investor, Entrepreneur and Philanthropist
1:00 – 3:00 PM
Networking Lunch and Editors' Meet and Greet
3:00 PM
Departures
Partners
Entertainment presented by
Startup Showcase
Supported by
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All Brandweek credentials include:
Venue
Omni Rancho Las Palmas Resort & Spa
41000 Bob Hope Drive
Rancho Mirage, CA 92270
41000 Bob Hope Drive
Rancho Mirage, CA 92270
A relaxing oasis with a backdrop of mountains and palm trees, Omni Rancho Las Palmas Resort & Spa offers an ideal escape in the Coachella Valley. Revel in timeless comforts, classic conveniences and modern technologies that have made the resort a desired destination minutes from Palm Springs. Set on 240 lush acres, the resort has been renovated to include a fresh, new color palette, expanded fitness center, refurbished spa and redesigned boutiques.
