October 17, 2019
Los Angeles, CA

Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, media, advertising and technology sectors, featuring conversations with some of the industry’s most influential voices.  

The persuasive power of influencer marketing has proven its worth in our digital-first age. From brand partnerships to content creation to product reviews, the response and results are clear. Join Adweek for our fourth installment of our 2019 Elevate series, Elevate: Influencers, to hear how brands, creators and talent are tapping into this lucrative marketing channel.  The day will commence in our L.A. Brand Stars event, where Adweek honors and celebrates the Brand Stars who are defining their fields in Los Angeles.

Join the conversation that will elevate the industry.  

Attendee Benefits: 

Networking and knowledge-sharing opportunities with the industry’s leading minds 

Insights and predictions for the future of Influencer Marketing

Actionable takeaways you can apply to your business strategies today 

Speakers

Attend

Ticket prices for Elevate: Blockchain

Schedule

1:00-2:00pm
Lunch and Registration
2:00-2:10pm
Helixa Opening Remarks
2:10-2:30pm
Opening Keynote
2:35-2:55pm
Building Community: Why Brands are Turning to Superfans to Supercharge Marketing
A conversation with Parfums Christian Dior’s Akash Mehta and Zyper’s Amber Atherton on why brands are working with their superfans – communities of brand fans that create authentic dialogue and trustworthy content that drives sales and engagement.
Amber Atherton
Founder & CEO, Zyper
Akash Mehta
Global Digital Manager, Parfums, Christian Dior 
3:00-3:20pm
Fireside Chat
3:25-3:45pm
Mavrck Session
3:45-4:10pm
Coffee and Networking Break
4:10-4:30pm
Make Ads People Actually Want to Watch
Join director and Waffle agency founder Karen X. for a workshop on content creation. Hear the best practices in developing viral content. Karen will speak to:• The most common mistake brands make with their launch videos• Why expensive videos often don’t perform better than cheaper ones• Why traditional strategies for video marketing are broken• How to create a video campaign for brand awareness vs conversions• How A/B testing videos can make the difference of millions of views
Karen X.
Director, Founder, Waffle
4:35-5:00pm
Panel
5:00-7:00pm
Brand Stars of L.A.
Join Adweek as we toast to 2019's L.A. Brandstars - the talented individuals shaping the marketing scene locally, nationally and beyond who exemplified L.A.'s growth, evolution and commitment to progress.

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