October 17, 2019
Los Angeles, CA

Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, media, advertising and technology sectors, featuring conversations with some of the industry’s most influential voices.  

The persuasive power of influencer marketing has proven its worth in our digital-first age. From brand partnerships to content creation to product reviews, the response and results are clear. Join Adweek for our fourth installment of our 2019 Elevate series, Elevate: Influencers, to hear how brands, creators and talent are tapping into this lucrative marketing channel.  The day will conclude in our L.A. Brand Stars event, where Adweek honors and celebrates the Brand Stars who are defining their fields in Los Angeles.

Join the conversation that will elevate the industry.  

Attendee Benefits: 

Networking and knowledge-sharing opportunities with the industry’s leading minds 

Insights and predictions for the future of Influencer Marketing

Actionable takeaways you can apply to your business strategies today 

Speakers

Schedule

1:30-2:00pm
Registration
2:00-2:05pm
Opening Remarks
Danny Wright
Chief Brand Officer, Adweek
2:05-2:25pm
Digital Star and Food Critic Extraordinaire Kalen Allen on His Rapid Rise to Social Stardom
Two years ago, social superstar Kalen Allen was a senior at Temple University holding down five jobs and producing videos with friends. Ellen DeGeneres changed all that literally overnight when she plugged his hilarious video critiquing a concoction called 7Up Salad. Now a fixture on The Ellen DeGeneres Show, with his own digital series OMKalen on Ellentube and more, Kalen sits down with Adweek Editor, SVP, Programming Lisa Granatstein to discuss the power of laughter and influence.
Kalen Allen
Viral Star and Host of "OMKalen"
Lisa Granatstein
Editor, Senior Vice President, Programming, Adweek
2:30-2:50pm
Building Community: Why Brands are Turning to Superfans to Supercharge Marketing
A conversation with Parfums Christian Dior’s Akash Mehta and Zyper’s Amber Atherton on why marketers are working with their superfans – communities of brand fans that create authentic dialogue and trustworthy content that drives sales and engagement.
Amber Atherton
Founder & CEO, Zyper
Akash Mehta
Global Digital Manager, Parfums, Christian Dior 
2:55-3:05pm
Under the Influence
Influencer marketing is changing in significant ways and the simple metrics advertisers have used to identify and activate influence are quickly losing relevance. Helixa CEO Florian Kahlert, a long-time leader in digital market research, will explain how advertisers and agencies can look deeper into audiences to understand their interests and behavior for smarter and more effective influencer campaigns.
Florian Kahlert
Co-Chief Executive Officer, Helixa
3:10-3:30pm
The OG Influencers
The bloggers in the early aughts set the stage for today’s influencers. A source of inspiration and admiration, influencers cultivate personal relationships with fans and brands. Revolve’s Chief Brand Officer Raissa Gerona recognized their power and authenticity for marketers and it was her foresight that solidified Revolve as a powerhouse fashion brand in the highly-coveted influencer space.  Aimee Song, an early adopter of the blogger movement, has over five million followers. Revolve and Aimee’s longstanding relationship has launched a movement - hear more in this conversation with Adweek.
Raissa Gerona
Chief Brand Officer, Revolve
Aimee Song
Fashion Influencer and Founder of Song of Style
Danny Wright
Chief Brand Officer, Adweek
3:30-3:50pm
Networking Coffee Break
3:55-4:15pm
To Influence and Beyond: Scaling Influencer Marketing and Social Proof for Business Impact
We're living in a world where trust and transparency are make-or-break propositions for a brand. As customers’ decision journeys continue to evolve, so too must influencer marketing. In this fireside chat, learn how Clif Bar & Company is rethinking, rebranding, and reinventing the role of authentic content creation and influencer integration across its brand portfolio, and the business value of influencers' impact. 
Liz Gottbrecht
Vice President of Marketing, Mavrck
Drew McGowan
Communications Lead, CLIF Brand, Clif Bar & Company
4:20-4:40pm
Make Ads People Actually Want to Watch
Join director and Wafffle agency founder Karen X. for a workshop on content creation and hear about the best practices in developing viral content. Karen will speak to the most common mistake brands make with their launch videos, why traditional strategies for video marketing are broken, how to create a video campaign for brand awareness vs conversions and more.
Karen X. Cheng
Director, Founder, Wafffle
4:45-5:15pm
The Brand Stars of L.A.
Adweek's L.A. Brand Stars sit down to discuss effectively tapping into the power of influence, while maintaining their brand’s creative spirit.
Russell Barnett
Chief Marketing Officer, My/Mo Mochi Ice Cream
Leslie Burthey
Vice President of Marketing, FabFitFun
Will Schafer
Vice President of Marketing, Beyond Meat
Lisa Granatstein
Editor, Senior Vice President, Programming, Adweek
5:30-7:30pm
Brand Stars of L.A. Reception
Join Adweek as we toast to 2019's L.A. Brand Stars - the talented individuals shaping the marketing scene locally, nationally and beyond who exemplify L.A.'s growth, evolution and commitment to progress.

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Venue

Steelhead

12901 W Jefferson Blvd

Los Angeles, CA 90066

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