Adweek Elevate: Creativity

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About

June 14, 2018

The High Line Hotel, New York, NY

Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, advertising, media and technology sectors, featuring conversations with some of the industry’s most influential voices.

 

Elevate: Creativity

The second installment of the 2018 Elevate series, Elevate: Creativity, will focus on how the Big Idea is evolving into the Long Idea.

Advertisers are obsessed with the Big Idea. But what is a Big Idea in today’s marketing world? Something novel that breaks through the noise and has a cultural impact? Or something with staying power that reveals its value over time?

At Elevate: Creativity Adweek editors and top creatives from the industry drill into the Long Idea on two fronts—how to do creative work that has a lasting impact on a brand, and how to do creative work that has a long-term positive effect on the world.

Join the conversation that will elevate the industry.

Topics to Include:

  • Creating Long-Term Ideas in a Short-Term Era
  • An Advertiser's Guide to Changing the World

Speakers Include:

  • Fernando Machado, Global CMO, Burger King
  • Devika Bulchandani, President, McCann New York
  • Colleen DeCourcy, Global Chief Creative Officer, Wieden+Kennedy
  • Samantha Deevy, Group Communications Strategy Director, Droga5
  • Corinna Falusi, Chief Creative Officer, Mother New York
  • Jason Harris, President and CEO, Mekanism
  • Nazanin Rafsanjani, VP, New Show Development, Gimlet Media
  • Eddie Opara, Partner, Pentagram
  • Alan Iny, Associate Director and Senior Global Specialist for Creativity and Scenarios, BCG

 Attendee Benefits:

  • Networking and knowledge-sharing opportunities with the industry’s leading minds
  • Insights and predictions for the future of creativity
  • Actionable takeaways you can apply to your business strategies today

Speakers

Fernando Machado
Global Chief Marketing Officer
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Burger King
Devika Bulchandani
President
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McCann New York
Colleen DeCourcy
Chief Creative Officer
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Wieden+Kennedy
Samantha Deevy
Group Communications Strategy Director
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Droga5
Corinna Falusi
Partner and Chief Creative Officer
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Mother New York
David Griner
Creative and Innovation Editor
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Adweek
Ron Goodman
Creative Director
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Adweek
Jason Harris
President and CEO
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Mekanism
Alan Iny
Associate Director and Senior Global Specialist for Creativity and Scenarios
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BCG
Harry Kargman
Founder & CEO
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Kargo
Eddie Opara
Partner-in-Charge, Creative Director
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Pentagram
Stephanie Paterik
Managing Editor
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Adweek
Nazanin Rafsanjani
VP, New Show Development
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Gimlet Media

Sponsors

Past Attendees

Venue

The High Line Hotel

180 Tenth Avenue (at 20th Street)

New York, New York, 10011

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