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In a new industry-wide collaboration led by Adweek, ANA and Sustainable Brands, CMOs and sustainability leaders come together to advance the growth agenda inside their organizations, supply chains and beyond. Here on this hub, leaders can find the latest sustainability news, insights and tools sourced from the community and this collective.

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What’s New

Insights and Perspectives
The Climate is Changing, Are You?
The Climate is Changing, Are You?

Adweek Intelligence Special Report

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Event Highlights
Stepping Up For Sustainability with P&G's Marc Pritchard
Stepping Up For Sustainability with P&G's Marc Pritchard

Adweek Sustainability Summit

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CMO Roundtables

Small, peer-to-peer conversation to help inspire and accelerate to your brands growth agenda



Tools And Resources

The latest roadmaps, measurement tools and workshops

Brand transformation roadmap

Guiding you through each chapter of your company’s sustainability journey

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Ad sustainability awareness platform

How are your sustainability ads performing?

SB Live Good

Activate for Change, Drive Brand Impact and Preference

SB Pull Factor Workshop

Creating a pull (not push) towards sustainability

Brand transformation roadmap

Guiding you through each chapter of your company’s sustainability journey

Learn More
Ad sustainability awareness platform

How are your sustainability ads performing?

Learn More
SB Live Good

Activate for Change, Drive Brand Impact and Preference

Learn More
SB Pull Factor Workshop

Creating a pull (not push) towards sustainability

Learn More


Sustainability Playbook
Case studies from cross-industry brand leaders
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Rupen Desai headshot accompanied by text: SDG 2 ZERO HUNGER. Adweek Sustainability Playbook.

Dole Develops Systemic Answers to Combat Global Hunger and Malnutritionicon-image

Headshot of Al Mannarino By Al Mannarino

Julie Fleischer Headshot accompanied by text that reads: SDG 4 QUALITY EDUCATION. Adweek Sustainability Playbook.

How Encantos is Inspiring Kids to Learn 21st Century Skills Through Cultureicon-image

Headshot of Luz Corona By Luz Corona

Inside Raven + Lily’s Purpose-Driven Business Model to Tackle Poverty Head-Onicon-image

Headshot of Lucielle Salomon By Lucielle Salomon

Procter & Gamble’s Marc Pritchard, UN’s Maher Nasser Talk Sustainability and DEIicon-image

Headshot of Paul Hiebert By Paul Hiebert


Insights and Perspectives


NEWS
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May 26, 2022

Jurassic World’s Sustainable Merchandise Takes Movie Souvenirs to the Next Level

Headshot of Kathryn Lundstrom By Kathryn Lundstrom

May 18, 2022

Climate Manifesto Commits UK Ad Industry to Greener Media and Production Processes

Headshot of Rebecca Stewart By Rebecca Stewart

May 18, 2022

Consumers Want Sustainable Snacks. Here’s How Brands Can Deliver

Headshot of Donavyn Coffey By Donavyn Coffey

May 18, 2022

Coors Light Designed Rooftop Billboards to Cool Homes Amid Rising Heat Waves

Headshot of Brittaney Kiefer By Brittaney Kiefer

May 17, 2022

Gen Z Is a Contradiction When It Comes to Fast Fashion

Headshot of Kathryn Lundstrom By Kathryn Lundstrom