Fox Home Entertainment teamed up with Snapchat on a unique way to tie in the home video release of Bohemian Rhapsody with Super Bowl LIII. (Adweek)
Alphabet, Inc. has purchased time for two full ads promoting its Google brand during the Super Bowl this Sunday. (Adweek)
PepsiCo is running three different ads in the Big Game. PepsiCo will also be doing several on-the-ground activations (in addition to the out-of-home ads it’s already put up around Atlanta) as well as sponsoring the halftime show, as it has since 2013. (Adweek)
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Mercedes-Benz’s 60-second ad, “Say the Word,” will air during the second quarter of the game and stars Atlanta native Ludacris (although only for a brief moment). (Adweek)