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Alphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday.
A Google spokesperson confirmed the Big Game buy but did not provide any additional information. At this time it is unclear when the ads will run, which products they will promote or which agencies are handling creative as Google works with a long list of shops on projects spanning its product range.
Additionally, YouTube TV, another Alphabet brand, will sponsor the pre-game show on CBS and run two of its own ads during that portion of the broadcast.