Why Pepsi Put Cardi B, Steve Carell and Lil Jon in a Super Bowl Ad Together

PepsiCo's CMOs spoke with Adweek about the inspiration behind its spots

Cardi B stars in Pepsi's Super Bowl spot. Pepsi

Atlanta may be Coca-Cola territory, but that’s not stopping PepsiCo from making a Super Bowl splash.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.