The Philadelphia Eagles’ thrilling 41-33 Super Bowl upset of the New England Patriots—which wasn’t sealed until the game’s final play—wasn’t enough to reverse this year’s NFL ratings declines. According to Nielsen’s fast national ratings, 103.4 million tuned in to NBC on Sunday night, making it the lowest-rated Big Game telecast since 2009. (Adweek)
Nationally, NBC saw a 47.4 metered market rating and 70 share of audience for the Eagles-Patriots thriller. That was up 9 percent from the last time these two teams met in the Super Bowl in 2005. WCAU in Philadelphia (market #4) averaged a 56.2 rating / 81 share, its highest Super Bowl overnight rating. NBC Boston (market #10) averaged a 55.9 rating / 81 share. WGRZ in Buffalo (market #53) lead all metered markets with a 56.4 rating / 78 share of audience. (TVSpy)
Twitter and Facebook reported that their highest volumes of conversation during the game came when New England Patriots quarterback Tom Brady’s Hail Mary pass fell incomplete, giving the Eagles the title. Meanwhile, YouTube reported that viewership of Super Bowl ads on the Google-owned video site was up 16 percent year-to-date, with viewership in the living room (via smart TVs, game consoles, casting devices, etc.) rising 52 percent. (Adweek)
Twitter’s first Brand Bowl, a friendly competition among advertisers during the Super Bowl, has its first champions. Three Pepsi brands nabbed prizes, with Pepsi’s halftime show and merchandise giveaways along with the Doritos vs. Mountain Dew rap battle generating lots of online chatter. (Adweek)
Saatchi & Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives Monday, winning the Super Clio, presented by the Clio Awards, honoring the game’s best work. (Adweek)