What Drove Discussion During Super Bowl LII on Twitter, Facebook, YouTube?

Super Bowl LII came down to the last play, so it’s no surprise that the last play sparked the most activity on Twitter and Facebook. Both social networks reported that their highest volumes of conversation during the National Football League’s championship game Sunday night came when New England Patriots quarterback Tom Brady’s Hail Mary pass fell incomplete, giving the Philadelphia Eagles the 41-33 victory and the team’s first-ever Super Bowl title. Meanwhile, YouTube reported that viewership of Super Bowl ads on the Google-owned video site was up 16 percent year-to-date, with viewership in the living room (via smart TVs, game consoles, casting devices, etc.) rising 52 percent. Twitter said there were 4.8 billion impressions (views on and off Twitter) of Super Bowl LII-related tweets Sunday night, and the three most-tweeted moments were: Eagles win Brady’s fumble on a sack by Eagles defensive end Brandon Graham is recovered by fellow Eagles DE Derek Barnett A touchdown reception by Eagles tight end Zack Ertz is upheld by replay review, giving Philadelphia a 38-33 lead with 2:21 remaining Facebook said 62 million people worldwide generated 270 million interactions during the big game, with about 90 percent of those occurring via mobile, and its three top social moments were: Eagles win Justin Timberlake's halftime performance pays tribute to Prince Brady throws a touchdown pass to Patriots tight end Rob Gronkowski to cut the Eagles’ lead to 22-19 in the third quarter The most-talked-about players on Facebook Sunday night were: Brady Eagles QB Nick Foles Eagles QB Carson Wentz (who was injured late in the season and did not play) Patriots wide receiver Brandin Cooks Ertz On Twitter, the top three Eagles players, in terms of mentions, were: Foles WR Alshon Jeffery Ertz And the top three Patriots were: Brady Gronkowski Cooks The top hashtags on Facebook during the Super Bowl were: #SuperBowl #FlyEaglesFly #SBLII The most viral tweets about the Super Bowl (by impressions, or views on and off Twitter) were: [kickout id="1"] [kickout id="2"] [kickout id="3"] [kickout id="4"] [kickout id="5"] The most-loved post on Facebook was from National Anthem singer Pink, thanking fans for their support after she performed with the flu. [kickout id="6"] And the most-viewed video featured a team that did not even qualify for the playoffs: the NFL’s ad in which New York Giants QB Eli Manning and WR Odell Beckham Jr. re-created a scene from Dirty Dancing. Speaking of ads, the 10 most-viewed Super Bowl ads on YouTube AdBlitz were: [kickout id="7"] [kickout id="8"] [kickout id="9"] [kickout id="10"] [kickout id="11"] [kickout id="12"] [kickout id="13"] [kickout id="14"] [kickout id="15"] [kickout id="16"] The most-tweeted moments during Timberlake’s halftime show were: Timberlake ends his performance in the stands with Can’t Stop the Feeling, and a young fan asks for a selfie Timberlake plays piano and sings Until the End of Time alongside a projection of Prince Timberlake performs Suit & Tie with a marching band And the most-tweeted-about songs were: The tribute to Prince Can’t Stop the Feeling Suit & Tie YouTube said Timberlake’s music averaged more than 500,000 views per hour in the U.S. during the game, nearly 500 percent higher than the previous Sunday. The top trending questions on YouTube parent Google during the Super Bowl were: Where was Prince from? How old is Steven Tyler? What’s the score? Is Timberlake married? How old is Timberlake? The top five countries discussing the big game on Facebook Sunday night were: U.S. Mexico Canada Philippines Brazil Finally, Twitter shared its Twitter Moment for Super Bowl LII: [kickout id="17"]