Buffalo, Not Philadelphia or Boston, Is Top Market for Super Bowl LII Viewership

By Chris Ariens Comment

Preliminary ratings are in for Super Bowl LII, which saw the Philadelphia Eagles defeat the New England Patriots 41-33.

Nationally, NBC saw a 47.4 metered market rating and 70 share of audience for the Eagles-Patriots thriller. That was up 9 percent from the last time these two teams met in the Super Bowl in 2005. WCAU in Philadelphia (market #4) averaged a 56.2 rating / 81 share, its highest Super Bowl overnight rating. NBC Boston (market #10) averaged a 55.9 rating / 81 share. WGRZ in Buffalo (market #53) lead all metered markets with a 56.4 rating / 78 share of audience.

KARE in Minneapolis (market #15), host city for the game, averaged 54.9 rating / 82 share.

This Super Bowl ranks ninth among all Super Bowls in the overnight ratings, and is NBC’s third best of the 19 Super Bowls that have aired on the network.

Later today we’ll get final ratings and total audience delivery, which measures linear and digital viewing (and, in the coming days, out-of-home viewing).

TOP 10 METERED MARKETS FOR SUPER BOWL LII:

Buffalo, 56.4/78
Philadelphia, 56.2/81
Boston, 55.9/81
Minneapolis-St. Paul, 54.9/82
Pittsburgh, 54.9/73
Norfolk, 53.9/73
New Orleans, 53.0/72
Providence, 52.5/77
Milwaukee, 52.3/73
Seattle, 52.2/79
Kansas City, 52.2/73

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