Mark Marshall, president, advertising and client partnerships, NBCUniversal, talked with Adweek about aggressively pricing the company’s streamer, Peacock, as well as his top upfront priorities; selling both the Winter Olympics and Super Bowl 56 in this upfront; and why only focusing on linear ratings is like “trying to judge total retail sales by only counting brick-and-mortar.” (Adweek)
Marianne Gambelli, Fox’s president of advertising sales, who had already discussed Fox’s upfront strategy in this week’s issue of Adweek (alongside Fox Entertainment CEO Charlie Collier and Tubi CEO Farhad Massoudi), talked about getting animated for Monday’s event, what’s driving the upfront marketplace so far and how this year’s negotiations will be different from last year’s. (Adweek)