Wednesday Stir

By Kyle O'Brien 

-Sleep aid Sleep-Eze has launched a brand campaign with a pleasant dreamscape. Developed by Toronto agency Fuse Create and directed by the Perlorian Brothers, “Get the Sleep You’ve Been Dreaming Of” shows a man waking up in his own quirky world, a happy space where it’s always sunny and he writes his own perky headlines. As his alarm goes off in real life, we see his dream is due to a great night’s sleep. The ad is tagged with the line, “Sleep-Eze. It’s a sleep come true.”

-KFC has awarded its U.S. media business to Publicis Groupe’s Spark Foundry after a long pitch process.


-Media.Monks has completed its first merger deal of the year with data consultancy 4 Mile Analytics as it expands its data and digital media capabilities.

-Dentsu International has hired a new COO, Nnenna Ilomechina, to take over for the retiring Neil Gissler.

-The New York Lottery’s “Meet the Multipliers” campaign, created in partnership with McCann New York, shows consumers how group dynamics can enhance chances to win through a very competitive family.

Andy Barr, co-founder and CEO of 10 Yetis, writes about how Ovo Energy’s blog content did reputational damage with a lack of empathy.

-Super Bowl 56 advertiser update: Taco Bell is back in the game after five years away, and Lay’s potato chips returns after a 17-year hiatus. In addition, Avocados From Mexico has launched a digital experience hosted by ex-QB Drew Brees in advance of the game.