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Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus.
Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live Más.”
Though the brand was mum on specific details about the theme of the ad, it did say that Deutsch LA was a production partner and the fully integrated campaign will include work from Edelman and Spark Foundry.
Taco Bell made its last Super Bowl appearance in 2016, airing a 30-second spot, created by Deutsch LA, that premiered during the first quarter of Super Bowl 50.
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