Wednesday Stir

By Kyle O'Brien 

-CommonSpirit Health is releasing its next iteration of its found footage marketing strategy from its “Hello humankindness” brand movement. Two new spots feature real world footage taken during the pandemic, depicting how spreading joy and brightening someone’s day can strengthen relationships and communities.

Done with advertising agency Eleven, one spot, “Driveway Chalk,” showcases one good neighbor’s solution to encourage connectivity amid social distancing among his community. Another spot, “Motivational Sister,” shows a cute child giving her younger brother an uplifting pep talk.


-With its “Teenage Dream” campaign, Sandy Hook Promise teams with frequent collaborator BBDO NY to drive home the urgency of gun violence prevention, with Katy Perry’s tune providing somber contrast.

Shaun MacGillivray of MacGillivray Freeman Films urges holdouts to embrace the possibilities of hybrid and remote work options, and he writes how film and other industries have adapted their creative approach for the better.

-Marketers are paying attention to UGC, and by boosting posts created by regular people, brands are breaking down the barriers between corporations and their audiences while collecting real-time consumer feedback.

Norm Macdonald was one of the most unique voices in comedy, and the SNL alum also did his share of commercials, including a stint as the Colonel for KFC. He died Tuesday morning at 61 after a long, quiet battle with cancer.

-Planters is offering an overnight stay in the NUTMobile. Of course, things didn’t turn out so well in a Super Bowl spot where Mr. Peanut met his untimely demise, but since Hormel bought the Planters brand earlier this year, the night shouldn’t have anyone turning to peanut butter during their stay.

-Whisky brand Monkey Shoulder launches a short film this week starring actor-comedian Joel McHale, who thumbs his nose at traditional, staid whisky advertising.

-Most metaverse platforms, such as Roblox and Minecraft, are designed primarily for fun, but many of the builders of these virtual spaces have organically realized their potential for meeting or coworking, reports Digiday.