Wednesday Stir

By Kyle O'Brien 

-Luxury faucet brand Brizo and its AOR Young & Laramore have launched a campaign that marks a collaboration with the Frank Lloyd Wright Foundation. The six new faucet designs encapsulate Wright’s philosophy of organic architecture and a launch video shows how the design team channeled the architect’s philosophy.

John Casey, editor-at-large and lead columnist at The Advocate, writes about his professional and personal relationship with Adweek agencies editor Larissa Faw.


-In earnings news, Dentsu as a group saw a second-quarter rebound in organic revenue of 15% year-on-year, with sales at the Japan Network up by 12% and at Dentsu International by 17% for the period.

VMLY&R has hired IBM iX’s associate partner Simon Macfarlane to take on the role of executive director of technology for EMEA.

Andy Nairn, a founder of Lucky Generals and author of Go Luck Yourself, writes about strategies those in “low interest categories” can use to generate buzz for their sectors.

Intimates manufacturer Gelmart has launched Kindly, an underwear brand that aims to offer affordable, comfortable, inclusive and sustainable undergarments to consumers through a partnership with Walmart.

-Mountain Dew is going alcoholic with the upcoming launch of Hard Mountain Dew, a collaboration between Boston Beer Company and PepsiCo.

-The delta variant is a rising threat, but doing business in person is slowly coming back, though not with a roar as many had hoped, reports Digiday.