Wednesday Stir

By Kyle O'Brien 

Canned cocktail company Five Drinks Co. is trying to get the attention of celebrities who want to be in the liquor business, but might not want to put the effort into launching their own line of tequila or gin à la Ryan Reynolds, George Clooney or Dwayne Johnson.

The brand has launched a campaign with agency Gut that courts celebs in Los Angeles by asking them in OOH ads to invest in Five Drinks with questions like, “You own a mansion in the hills, but do you own a liquor brand?”

A video (above) cements the message by telling would-be celebrity investors that they don’t want to be remembered as the only star in Hollywood without a liquor brand. Oh, and mortals are welcome as well.

-Ogilvy has landed three of Pernod Ricard’s liquor brands as lead creative agency.

-Former global chief marketing officer at Salesforce, Stephanie Buscemi, is joining California-based event streaming platform Confluent as CMO.

-Indie agency DCX Growth Accelerator wants to feed you a diet of nothing but cauliflower hash browns.

-Black@MullenLowe Group has released The Black Catalog, a site focused on Black wellness that features articles, conversations, tutorials and workouts.

-The New York Times cites Mini Brands as a tiny and soothing way to reconnect with the supermarket.

-MDC Partners reported its fourth quarter earnings yesterday, sharing that its organic revenue dropped 13.7%.

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