Canned cocktail company Five Drinks Co. is trying to get the attention of celebrities who want to be in the liquor business, but might not want to put the effort into launching their own line of tequila or gin à la Ryan Reynolds, George Clooney or Dwayne Johnson.
The brand has launched a campaign with agency Gut that courts celebs in Los Angeles by asking them in OOH ads to invest in Five Drinks with questions like, “You own a mansion in the hills, but do you own a liquor brand?”
A video (above) cements the message by telling would-be celebrity investors that they don’t want to be remembered as the only star in Hollywood without a liquor brand. Oh, and mortals are welcome as well.
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