The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, cabbage soup and baby food.
The old-school version of Atkins? Steak wrapped in bacon with a side of butter, coming right up.
So an eating plan based solely on cauliflower hash browns doesn’t sound that far-fetched. Or does it?
It does, and it’s ridiculous, which is the whole point of this fad-diet-trolling campaign for Strong Roots, a plant-based food company headquartered in Ireland that’s trying to make a splash in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in