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-Burrell Communications Group has released KAI 1, The Origin Story,” the first campaign for the signature Anta KAI 1 basketball shoe. The inaugural campaign from Burrell supports the newly released “Enlightened Warrior,” the second colorway of the Anta KAI 1, inspired by Anta chief creative officer and global basketball icon Kyrie Irving. The spot, chronicling Irving’s ethos, takes viewers through a vivid visual timeline of his life beginning in childhood, and walking through his personal journey to collegiate stardom and the pro sports ranks, his success anchored by his mother’s constant spiritual presence and his father’s steady guidance.
-John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a “chief tractor officer.”
-Emarketer estimates U.S. retail media ad spending will hit $54 billion this year.
-The National Football League announced Applebee’s Grill + Bar as its “official grill + bar” sponsor in a multiyear deal starting just in time for the upcoming NFL Draft.
-On the latest episode of Yeah, That’s Probably an Ad, ADWEEK sat down for intimate conversation with DeAndre Brown about his Corporate Baddie persona on TikTok.