Wednesday Stir

By Kyle O'Brien 

-Coffee Mate is playing off its name in its latest campaign from AOR Courage. A couple of Aussies are talking about having coffee, and since they’re mates, the words “coffee” and “mate” are bandied about quite often in “Coffee Mate, Mate.” Directed by Terri Timely of Soft Citizen, the playful work captures the joy and familiarity of the trusted Coffee Mate name.

-Grey is set to merge its capabilities with AKQA across five markets—Italy, Belgium, China, UAE and Australia—in an efficiency drive.


-A giant dancing Cup Noodles is getting down above Times Square, showing that silly sells in one of the biggest ad destinations in the world.

-Liquid Death and e.l.f. Cosmetics debuted a cheeky video to hype a frightful makeup kit called Corpse Paint.

-Media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout.

-An adorable Ikea campaign assures consumers that its products are so affordable, they don’t have to stress about replacing anything their pet destroys.

-Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S.

-Havas New York has named veteran creative Taras Wayner its newest ECD. Wayner will be the creative lead for NewYork-Presbyterian and will oversee the “Stay Amazing” platform. Most recently serving as the president of creative platforms and solutions at GroupM. Prior to that Wayner was CCO of Wunderman Thompson, Saatchi & Saatchi and R/GA respectively. The announcement follows a series of creative leadership news Havas New York led by the appointment of Sarah Collinson as CEO, and the expanded remit of Dan Lucey who added co-CEO to his role and the addition of Havas Middle East creative Joao Medeiros as ecd to sit across its portfolio of brands.