-Subaru kicked off its “Loves to Help Month” that highlights the car company’s work to help provide critical items to children in urgent need around the country. As part of the mission to be “More Than A Car Company,” the spot showcases Subaru employees during one of the many drives where kids can pick out and personalize their new winter gear. The new Subaru Loves to Help partnership with Operation Warm will help bring brand-new coats, shoes and socks to more than 150,000 children in need during February.
-Super Bowl spots are coming in hot, and Uber Eats has a fun campaign featuring former Friends Jennifer Aniston and David Schwimmer.
-M&M’s is back advertising in the Super Bowl, with a new creative strategy that centers celebrities who never quite won the big game.
-Bud Light’s Big Game effort finds a genie granting every wish for sports fans.
-Nonprofit She Runs It has data that shows women make up 37% of employees, still down from 50% pre-pandemic.
-The Super Bowl may be dominating ad coverage, but Valentine’s Day is coming up, and Eos has new creative from Mischief that isn’t quite safe for work.
-Urban Outfitter’s Black History initiative, “Freedom of Expression: Skate Expectations,” has roots in the 1970s post-civil rights era, Black people turned to skating to express themselves. This year, the brand will highlight emerging Black-owned brands, creatives, and artists to celebrate the roots of this freedom of expression. First, Urban Outfitters is launching a new Artist in Residence program, partnering with Black-owned apparel brands to support their long term growth by offering them limited edition UO-exclusive capsule collections. To further spotlight emerging Black-owned businesses, creatives, and experiential artists, UO created a digital campaign that will run across all social media platforms and in-store.
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