Wednesday Stir

By Kyle O'Brien 

-A dollar doesn’t go nearly as far as it used to. It can’t buy you a soda at the vending machine or a coffee, and it’s not even good enough for a kid expecting more from the Tooth Fairy. New York-based EveryPlate, an affordable meal kit service owned by Hello Fresh, is out with a new effort that aims to drive awareness about its high-quality meal kits at a mind-blowing good deal. Denver-based creative agency Good Conduct shows that a dollar is actually worth something with EveryPlate, including steak.

-Media agencies sometimes stumble upon audience data significant enough to impact product strategy and find new customers.


-As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts.

-To mark the start of its 75th U.S. anniversary celebration plans, VW has released a teaser for this year’s Super Bowl campaign, which will focus on the initial response it received when the Beetle was released in the U.S.

-The World Federation of Advertisers (WFA) says that marketers are more excited than afraid about the rise of AI.

-To mark the return of True Detective: Night Country, streaming service Now has created an innovative billboard with light sensitive paint, to create a unique day-to-night transformation in its OOH art. The billboard features silhouettes of eight men who vanish without a trace in the first episode of the season. The billboard, which takes center stage in London’s Old Street, has been created in collaboration with Stink Studios, Rapport’s Impact team and Global Street Art.

True Detective’s fourth season gets a photochromic billboard in London.