-Duluth Trading Company has become known for its frank underwear animations. Now, the company is taking its recognizable brand to bathrooms in bars and gyms across the Midwest to promote its Buck Naked underwear. Created by longtime agency of record Planet Propaganda, the campaign consists of in-stall posters, mirror clings, digital video and even urinal splash guards designed to target men when they are at their most bored and vulnerable. The ads provide handy tips on bathroom etiquette and dealing with uncomfortable undies in a world that frowns on public nudity, so men can “Feel Buck Naked” without the judgment. The campaign is slated to run through December in markets including Madison, Minneapolis, Detroit, Omaha, Indianapolis and Grand Rapids.
-Nike has a new CMO, hiring former company executive Nicole Hubbard Graham for the role.
-Ad agencies’ return to office policies and mandates are creating hiring challenges.
-Roughly half of Generation Z isn’t bothered about buying counterfeit stuff and many prefer fakes over the real thing.
-Using words like ‘minority’ or ‘marginalized’ can be harmful and we should look for alternatives, writes Myles Worthington, the founder and CEO of Worthi.
-On the latest episode of Brave Commerce, Mark Clouse, CEO at Campbell Soup Company, joins the hosts to talk about core strategies and challenges that have defined Campbell’s success over the years.
-The AI language gap can create risks for brand executions and marketers are using workarounds.
-Ottawa agency Banfield is celebrating 50 years of business, growing from a small shop with a car dealership as one of its first clients to a thriving midsized independent agency. Banfield has grown into one of the country’s oldest independent agencies. The agency is marking its half-centenary by looking forward, releasing a 90-second video called “Forward Together” that is focused on what’s next.