Wednesday Stir

By Kyle O'Brien 

-Maimonides Health, Brooklyn’s largest healthcare system, knows its unique New York borough and the people in it, and has partnered with creative and media agency Partners + Napier to launch “My Bklyn. My Care.” The campaign is an integrated program that cements Maimonides’ position as the health system that gets Brooklyn, highlighting its deep roots in the community, its high-quality and accessible care as well as its appreciation and shared pride for its diverse neighborhoods. To reach the greater Brooklyn community while prioritizing key segments, the media strategy focuses on broad-reaching channels including TV, streaming audio, social media, and OOH in major, walkable, neighborhood centers, with more culturally specific print and radio advertising in Arab, Asian-American, Black and Afro-Caribbean, Hispanic, Jewish and Russian communities.

-Why do people hate the term “influencer?” It may stem from a rejection of new income streams and the early days of internet culture.


-Adweek had a small team at the recent ANA Masters of Marketing conference and came away with some key takeaways from some of the globe’s biggest brands and a few agencies.

-Find out the five recipients of Adweek and Adcolor’s 2023 Beacon Award.

-Doritos has released an artificial intelligence tech solution to cancel the noise of the famous crunch of its chips for gamers.

-A new effort for Amazon Ads from Anomaly is a museum of sorts that helps promote Amazon’s new global brand platform, “Ads that Work as Hard as You Do.” The Museum of Modern Advertisers is a sculpture gallery that pays tribute to the hardworking heroes of marketing and the seemingly ordinary moments that lead to extraordinary work. Each sculpture captures an all-too-real challenge faced by modern advertisers, celebrating the heroic effort that goes into every campaign while elevating the everyday people behind the work up to the pedestal they deserve. The artwork’s design and descriptions feature subtle – and not-so-subtle – references to classic art. One example, David vs. 2024, captures a media planner in the midst of a “…Goliath annual planning call, balancing reach and frequency metrics as delicately as the phone pressed against his clavicle.”