–Matthew McConaughey has joined Stand Up To Cancer and Visit Myrtle Beach for a new PSA that raises awareness about the importance of funding cancer research. The campaign features the actor narrating poignant memories and milestone moments for a family that frequently visits the beach. Viewers follow along as the family’s daughter grows up and the father experiences a cancer diagnosis. Through their story, the PSA illustrates the one thing every person impacted by cancer craves: more time. Directed by Brian Morrow and produced by Sharkpig, the PSA will be placed across print, broadcast, radio, digital and out-of-home outlets.
-Tinder and its AOR Mischief appointed rapper Coi Leray as the Matchmaking Monarch of Tinder Court, helping a hopeful single find the suitor of her dreams.
-Liquor giant Diageo is turning its attention to digital startups, searching for innovators to help future-proof its business and “shape the future of socializing.”
-In the latest episode of Yeah, That’s Probably An Ad, the crew is joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge.
-Tourists still confuse Sweden and Switzerland, and tired of the mix-ups, Visit Sweden aims to do something about it—by negotiating a trade deal.
– Leaders from agencies, including Ogilvy and Giant Spoon, talk talent retention and outdated expectations.
-Indie agency Terri & Sandy is celebrating its upcoming 13th anniversary and 13 trailblazing years of business with a bold new look. New branding images, including static and gif wallpapers, will be used across all of their branding, including on the agency’s website. Born from Terri & Sandy’s personal aesthetic, the wallpapers, created by an all-female creative team and designed by Katerina Murysina, combine modern accents with lush floral illustrations, along with hidden Easter eggs that help tell the Terri & Sandy story.