Tools of the Trade: Erin Wondra from Archer

By Kyle O'Brien 

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.

Next up is Erin Wondra, vp, group account director at Memphis agency Archer.

Erin Wondra utilizes TasksBoard for daily organization and strategy.


What is one tool you use all the time at work, and how does it inspire your work?

I rely upon a variety of invaluable tools in my daily routine, each playing a crucial role in maintaining efficiency and organization. Alongside my trusty calendar, one stands out prominently: TasksBoard.

TasksBoard has proven itself to be an indispensable asset in my daily workflow. In this age of message bombardment, expanding scopes of work and shrinking personal bandwidths, it seamlessly integrates with my calendar, facilitating a cohesive and well-structured approach to managing goals, tasks and appointments as efficiently and cogently as possible. Its user-friendly interface and robust features allow me to streamline everything to ensure that deadlines are consistently met.

Why is it your favorite?

TasksBoard extends far beyond mere task management. It empowers me to organize my workflow by categories, helping me to strategize and execute my day more efficiently. Its notification system keeps me promptly informed about upcoming deadlines and critical tasks, enabling me to allocate my time judiciously.

How did you acquire your tool or hear about it for the first time?

TasksBoard entered my sphere of awareness when a promo found its way to my in-box. I was intrigued because it seemed to solve for a bane of my existence–the difficult challenge of managing various disparate tools to accomplish what TasksBoard seamlessly offers in an integrated fashion.

How does it help you be successful?

TasksBoards has not only streamlined my processes but also significantly enhanced my productivity and organizational efficiency.  It’s interesting that everyone is talking about how AI will automate menial tasks that will allow for “high-impact” thinking and ideation.  In its less flashy way, that’s what TasksBoard does for me.  It has been nothing less than transformative.

Does it have sentimental value?

Let’s not get carried away. I wouldn’t say it has sentimental value, however if it disappeared one day, I’d be lost.

Do you think your tool could go TikTok viral? Why or why not?

Highly unlikely.

We want to know what tools you use to make you successful. If you’d like to contribute or know someone who would want to be featured in Tools of the Trade, contact and fill out our survey.