-The Improv has released its first brand campaign in the comedy club’s 60-year history, and it’s a knee slapper. Developed and executed by San Francisco creative agency Here Be Dragons, the campaign, “Shoulda Been There” was designed to drive brand awareness and audience consideration while celebrating the comedy club chain. It’s meant to elicit FOMO and celebrates live comedy and being part of a hilarious moment. Here Be Dragons was selected this spring to guide brand strategy and creative for the comedy giant’s first fully integrated brand campaign.
-It’s Hispanic Heritage Month, and Hispanic and Latinx communities still feel typecast in advertising, looking for more meaningful engagement.
-Lamborghini America put its experiential marketing account up for review months ago and landed on BMF, an integrated strategic, creative and public relations firm that’s partnered with Gucci, Savage X Fenty, Visa and Madonna on experiential campaigns.
-Singer Olivia Rodrigo designed her own headphones for Sony.
-Since its debut last July, the in-house creative shop launched by social publisher ATTN: has quickly found its footing, notching 50% year-over-year revenue growth.
–Corey McArthur is a senior manager, client strategy and analytics at performance marketing firm Tinuiti. But tonight, his co-workers will see him in a different light, as he competes with his father, Rob, as one of 13 teams on The Amazing Race.
-The One Show 2024 has opened its call for entries. For the first time, The One Show will appoint jury presidents. The top creatives from around the world will be announced shortly. Another change this year is that Best of Discipline honors will be awarded to brand-based work only; entries for non-profit clients are no longer eligible. The One Show will also introduce the Best of Non-Profit award. Supporting The One Show 2024 is an audacious nine-month campaign and visual identity created by NOT Wieden+Kennedy, based in London, using the theme “The One to Brag About.”
