Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and—for the better part of next year—a relentless touring salesperson for her latest album, Guts, released earlier this month.
To Sony Electronics, however, she’s both a creator and instructor.
Last year, Sony released its $200 LinkBuds S wireless earphones as a go-between for its $280 WF-1000XM4 professional noise-canceling earbuds and its starter $100 WF-C500S models. Designed as a noise-canceling version of Sony’s preexisting LinkBuds ($180), the LinkBuds S were built so Gen Z users would never have to turn them off—switching from music to ambient noise to calls and back based on activity.
“It’s more than a product, it’s a lifestyle,” said Maya Wasserman, Sony Electronics’ director of marketing for home and personal entertainment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in