Wednesday Stir

By Kyle O'Brien 

-The warming of the Earth is causing eco-anxiety surges, so WildAid has launched a national consumer decarbonization campaign to encourage people to limit their impact on climate change. New research by the San Francisco-based organization indicates that 77% of Gen Z believes lifestyle changes are necessary to make an impact on climate change. The Environment Excuse is a quick carbon-measurement test users take before getting concrete advice on how to change their behavior. The site also features tips on how to reduce emissions and more.

-Brooks Running has moved on from Empower, naming Assembly as its paid media agency of record.


-Scott Brand has turned a toilet clog into a horror film in a campaign called “The Clogging,” by VaynerMedia.

-The Portland, Oregon agency Industry is trying to revive the downtown creative culture with The Industry One gallery, which looks to be a creative hub.

-Mobile app WeAre8—which just launched in the U.S., aims to offer a social media alternative to hate speech and misinformation.

-Adweek’s Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year’s winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher.

David Baldwin has sold his agency, Baldwin&, to three longtime employees—Jerry Bodrie, Tonya Martin and Ashley Yetman—and is stepping down from the business, according to AdAge.

-CityMD is speaking the language of New Yorkers in a new OOH campaign from Deutsch NY. The copy in the placements is meant to get New Yorkers and suburban commuters to relate to the little truths on the signs, and think of CityMD as a place they can get good care for not just sick visits, but as a place that offers preventative care as well. The work will run across social and digital banners as well.

CityMD is appealing to New Yorkers to stay healthy.