-Why do back to school ads have kids dancing around and being happy when most don’t really want to go back? That scenario is taken to the extreme in a new campaign from The Martin Agency for DoorDash. “Don’t Go Back to School” shows people enjoying themselves at a pool when suddenly they’re overrun by a back to school ad in real life, with kids dancing all over their placid pool setting. They quickly pack up and run away from the happy, choreographed chaos as a woman floats by and tells them they can use DoorDash’s Back-to-School hub for school supplies, pantry staples and other things parents need.
–Sandra Alfaro has been named the first U.S. CEO at independent agency network Gut, joining her former DDB Chicago CEO Andrea Diquez, who is now Gut’s global CEO.
-Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead.
–Mita Mallick, the head of inclusion, equity and impact at Carta, writes about three lessons marketers can take from Barbie on how to re-energize a legacy brand to reflect today’s world.
-In the latest episode of Young Influentials, Adweek sits down with IRLY’s co-founders Laura Rollock and Connor Rose to discuss how they developed the dating app.
-President Dwayne Elizondo Mountain Dew Herbert Camacho (from Idiocracy) has come from the future to encourage the public to “get your ass checked” for the Colorectal Cancer Alliance’s “Lead From Behind” initiative.
-The FIFA Women’s World Cup is underway down under, and Canada looks to be a strong contender, especially since the team won gold at the last Olympics. BMO, the official Canadian Bank of the FIFA Women’s World Cup 2023, is featuring a series of spots by FCB Canada starring New Girl actor Lamorne Morris. The spots also star fast-rising soccer player Julia Grosso, who engages with Morris in a series of soccer challenges, such as keep-ups and penalty shots.