Wednesday Stir

By Kyle O'Brien 

-Hartz has unveiled a new brand platform, “Unconditional Love,” with agency Cutwater. The first wave of creative brings to life how cats and dogs need all the unconditional love that they can get during the flea and tick season, thanks to the comfort of UltraGuard ProMax and plant-based ingredients of Nature’s Shield. The benefits of protection have a parallel to the advice given to human teens.

-Kantar’s annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead, with Apple claiming the number one spot.


Keke Palmer talked with Adweek about spotlighting the next generation of diverse talent on her digital platform.

-Channel 4’s series of idents are a tapestry of modern Britain through the lens of 17 different artists, creatives and filmmakers.

-Apple’s success in both shareholder and customer value emanates from an ethos of quality design, high value creativity and slow pace.

-Basketballer Sue Bird is barely a year into her retirement, but she’s already finding new and innovative ways to pass the time, thanks to her partnership with Corona.

-“On This Repisode of High School Summer Pass,” is not just a promo for a free gym membership for Planet Fitness, it is an entire show about a promo for a free gym membership. Created for platforms like TikTok and Instagram Reels, the 10 episodes parody popular teen shows, but instead of highlighting stereotypical teen storylines, each repisode centers around life in the gym and the key benefits of the High School Summer Pass. The campaign was created by agency Barkley.

@planetfitness Millions of teens ages 14-19 are getting FREE summer memberships! Pre-register now for the PF High School Summer Pass™. #PlanetFitness #PFSummerPass ♬ original sound – Planet Fitness