-According to the Harvard Business Review, women at work take more initiative than men, are more innovative than men, are more resilient than men and are bolder leaders than men. Yet women continue to be paid less than men. Wonther, an ethical jewelry company, is calling attention to that lack of equality with a campaign by Portuguese agency Coming Soon Lisboa. The video suggests that women raise a provocative finger on International Women’s Day and post with the hashtag #raisethefingertoinequality.
-As IWD-themed advertising has intensified, so too has the scrutiny from those who say marketers are missing the point.
-McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its business.
-SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself.
-Bud Light Seltzer’s first campaign from The Martin Agency will attempt to separate the seltzer from its namesake beer.
-In the latest Young Influentials podcast, Anthony Zaccaria talks about the rise and importance of Linktree.
-In honor of International Women’s Day and Women’s History Month, Marina Maher Communications (MMC) is participating in Project Glimmer’s Boxing Joy program, one of the organization’s many efforts to support and build self confidence in girls. MMC will assemble beauty and hygiene care packages that will be distributed to the various women’s and adolescent girl’s charities and shelters in New York City. MMC’s beauty and personal hygiene clients donated product samples for the packages.