Wednesday Stir

By Kyle O'Brien 

-People are worried about money and need help, so they’re looking to their tax refund for some much-needed relief. Jackson Hewitt has launched the not-so-subtle “What the Buck” campaign, highlighting real issues from taxpayers and a solution to get refund money into people’s hands quicker than ever. The creative was done in-house, with agency Ayni Brigade out of New York City handling all production.

-Dentsu X’s former chief media officer Leah Meranus will become its CEO in North America to expand its presence in the market.

-L’Oréal Paris is addressing the influencer age gap in the market with an Instagram campaign for its Age Perfect Rosy Oil-Serum, enlisting 10 influencers aged 45 to 84 to promote the product.

-Heineken is planning an ad in the Super Bowl ad for its nonalcoholic beer.

-Nonprofit Opportunity@Work and the Ad Council created “Tear the Paper Ceiling” at CES this year to call attention to degree discrimination.

-Hoping to inspire readers to tap into the classics, Project Gutenberg has teamed with creative agency The Community for its “Classic Monsters” series.

-Looking to regain its footing in the home fitness category, Peloton has named Leslie Berland as its new chief marketing officer.

-Veganuary, a nonprofit group that encourages people to skip animal products, goes ’80s nostalgia with a candy-colored PSA that addresses the post-holiday blues.

-Uber’s recent campaign highlights the work of its drivers in Ukraine.

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