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Veganuary, a nonprofit group that encourages people to skip animal products this month, latches onto the ’80s nostalgia trend with a candy-colored PSA that addresses the post-holiday blues.
The ad stars three family members who have clearly fallen into a funk—they’re binge watching, doom scrolling and indiscriminately napping. They’re completely sluggish and uninspired.
The savior for their malaise, per the upbeat spot called “Pink Boombox,” is a “Veganuary coach,” played by vegan actress and influencer Gabrielle Reyes, dressed in spandex and steeped in positivity.
The 30-second spot, which comes from director Paul B.