Veganuary Recruits 300-Plus Brand Partners and Drops an '80s-Style PSA for Its 2023 Campaign

The nonprofit group also launches its first podcast and YouTube series

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Veganuary, a nonprofit group that encourages people to skip animal products this month, latches onto the ’80s nostalgia trend with a candy-colored PSA that addresses the post-holiday blues.

The ad stars three family members who have clearly fallen into a funk—they’re binge watching, doom scrolling and indiscriminately napping. They’re completely sluggish and uninspired.

The savior for their malaise, per the upbeat spot called “Pink Boombox,” is a “Veganuary coach,” played by vegan actress and influencer Gabrielle Reyes, dressed in spandex and steeped in positivity.

The 30-second spot, which comes from director Paul B.



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