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Instagram can often feel like a carefully curated carousel of stylish, staged candids, travel reels set to high-octane music and memes. Millennials or Gen Zers, which account for two-thirds of the app’s 1.2 billion users, are usually the culprits.
With influencer spend set to reach $32.5 billion according to Statista, and the majority of these budgets still going to Instagram, brands are keen to capitalize on these eyeballs turning to young influencers to help drive sales.
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