Wednesday Stir

By Kyle O'Brien 

-The Subaru Share the Love event is back for its 15th year with a new campaign. Partnering with four national nonprofits, the ASPCA, Make-A-Wish, Meals on Wheels America and National Park Foundation, plus over 1,700 hometown charities across the country, Subaru and its retailers will provide support to people, pets, and the environment as part of the Subaru Love Promise. The automaker will donate at least $250 for every new Subaru vehicle purchased or leased at participating retailers through January 3, 2023, to one of the four national nonprofits of the purchaser’s choice.

-Outvertising, which represents and supports LGBTQ+ advertising professionals, has called on brands to use their platforms to take a stand against FIFA World Cup host Qatar’s human rights record.


-As Allen & Gerritsen approaches its fourth decade in business, founder Paul Allen is stepping down and handing over the reins to longtime CEO Andrew Graff.

-Just days after the end of COP 27, a new ad from Norwegian Postal Service Posten tackles the environmental damage of Christmas head on.

-The latest Young Influentials podcast features Deon Graham, chief brand officer at Combs Enterprises, talking about how the company is shaping the landscape for the next generation.

-Looking for a way out of Twitter? Adweek has a tutorial on how to sign up for new social networking app Hive.

-Holiday ads are blanketing media now, and retailer Meijer is taking a giving approach to its messaging in a campaign by The Distillery Project. Its hallmark hunger relief effort, “Simply Give,” campaign finds Meijer partnering with a local food pantry to ensure that all donations generated remain within local communities. The creative opens on a family gathering for a Thanksgiving meal at home. As the husband slices the bird and his wife gathers attendees to the table, plates are filled with turkey, stuffing, potatoes and gravy, ham, greens, macaroni and cheese and passed person to person until a young girl takes a plate outdoors and passes it to a line of people on the street, which keeps going to a soup kitchen setting, involving the whole community in the process.