Wednesday Stir

By Kyle O'Brien 

Brielle Saracini McGuire lost her father in 9/11. Derek Jeter invited her to Yankee Stadium and the two remained in touch over the years. McGuire was diagnosed with cancer twice and Jeter gave her encouragement. 21 years later, while in the process of producing celebratory messages to appear in the documentary series “The Captain,” American Family Insurance, Elite Media and the directing team of Jams and Bash, brought McGuire to the set where she was reunited with Jeter. The resulting, touching behind-the-scenes video was posted online on both American Family and ESPN social channels.

-Publicis Groupe won a bulk of Mondelez’s global media business following a review that kicked off in December.

-Crossmedia is bringing remote work experience to those who are interested, sending employees on group vacations.

-Google and Omelet have made a short film for subscription storage cloud Google One with Keegan-Michael Key and famed organizer Marie Kondo.

-Snapchatters can outfit their Bitmoji in workwear from Carhartt, following a partnership between the apparel brand and Snap Inc.

-VMLY&R Commerce report suggests that corporate social justice is not always top of mind for Gen Z consumers.

-Visit Seattle is enticing people in warmer climates to the Emerald City, with a shower booth meant to simulate cool Northwest rain.

-Fitzco’s return to the office has weathered a few ups and downs, but ultimately it’s been a smooth transition, finds Digiday.