Wednesday Stir

By Kyle O'Brien 

-Newspapers are on the wane, but journalism still matters. Gannett, one of the largest U.S. newspaper publishers, is looking to promote local journalism in local markets, including Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin American-Statesman, and The Arizona Republic properties. A hero video was created specifically for each market starring local journalists.

-Tennis legend Serena Williams isn’t retiring, but she is moving on from tennis and still looks to be a major force in the brand and marketing world.


-Grey has appointed Laura Visco to the role of chief creative officer (CCO) for its global accounts.

-Viola, the cannabis brand founded by former NBA star and current ganjapreneur Al Harrington, has made its most significant advertising push to date.

-Despite recent investments in technology infrastructure and engineers, most agencies still ignore accessibility, but they shouldn’t.

-Adweek took a look at Spotify’s in-house agency.

-SNL star Kenan Thompson has been enlisted to host the 74th annual Emmy Awards.

-Acknowledging the difficulty of reaching out to someone experiencing depression, a New Zealand health company has launched its “How To Do Nothing” campaign, created in partnership with FCB NZ.

-The use of a derogatory word in songs by Lizzo and Beyoncé—and those artists’ subsequent apologies—can teach us how to say sorry in the right way, writes Mita Mallick, head of inclusion, equity and impact at Carta.