-Super Coffee, a bottled coffee brand, is introducing its zero sugar, protein coffee and its new flavors with a summer TV campaign spot. Company CCO Chad Portas had one core goal with the ad—introduce coffee enthusiasts to the healthy benefits of Super Coffee, while keeping it lighthearted. The company ultimately decided to feature its iced vanilla flavor, which meant enlisting two versions of Vanilla Ice. One fake 1991-era version is seen in a store hoarding the iced vanilla flavor and dancing in the aisles. Then Rob Van Winkle, the real Vanilla Ice, is seen buying ice and wondering what the heck is going on.
-Adweek spoke with Chelsea Clinton and Andrea Palmer of Publicis Health Media about equity in healthcare and what healthcare advertisers must do to advertise ethically.
-Former Droga5 London CCO David Kolbusz is the new creative leader at Lightning Orchard, which rebranded to just Orchard.
–Cannes Lions plans to give its Cannes LionHeart award to Nobel Peace Prize winner Malala Yousafzai.
-The Out of Home Advertising Association of America announced the winners of the 80th Annual OBIE Awards and “Courtside” from Michelob Ultra secured the platinum honor.
-Coors Light is helping with the heat wave problem by turning its own advertising space into rooftop billboard installations that are designed to cool buildings down.