Wednesday Stir

By Kyle O'Brien 

-Whether it’s a runner’s high, mastering a yoga pose or just getting out and moving, Propel Fitness Water wants to celebrate all the ways that working out can be joyous—and the brand is utilizing Mindy Kaling to promote JOWO—the Joy of Working Out. The campaign is meant to inspire exercisers to come together and find their JOWO. The multi-element campaign features a fitness tour, trainer grants and a TikTok Challenge, with creative from PepsiCo Creators League Studio, experiential from Invisible North and influencer elements from Noun.

-May 4 is Star Wars Day and to celebrate, Messenger released a Star Wars chat theme that adds a background inspired by the films to conversations.

-Last week’s Essence and MediaCom announcement and the formation of GroupM Nexus are part of GroupM’s broader initiative to automate its systems and standardize workflow.

-The 2022 Marketing Hall of Fame honorees are Marc Pritchard, Ann Mukherjee, Bozoma Saint John and Antonio Lucio.

-Publicis Groupe has acquired Profitero, a top SaaS global analytics platform that helps brands optimize ecommerce ad spend.

-Social media agency 1000heads has been acquired by French digital marketing performance consultancy Labelium Group to strengthen its data, insights, strategy and creative offerings.

-The glorification of hustle culture is leading to dangerous, unlivable working conditions, writes Sander Van Den Broecke, a Belgium-based copywriter and travel blogger.

-Pet brand Bark has created a new version of its “Dog Mom Rap,” returning to a genre that put it on the map for innovative and engaging branded content.

-To cut back on waste and extend clothing life, Scandinavian fashion brand Samsøe Samsøe has launched an innovation that simplifies the process of reselling clothes.