Mergers & Acquisitions

Publicis Groupe Acquires Ecommerce Platform Profitero

The acquisition of the intelligence company aims to maximize product performance

Publicis Groupe and Profitero's logos
Profitero currently provides insights for 4,000 brands and 70 million products.Publicis, Profitero
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By Kyle O’Brien

May 3, 2022

Publicis Groupe, the third largest agency holding company by revenue, has acquired Profitero, an analytics platform that helps brands optimize ecommerce ad spend.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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