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Publicis Groupe, the third largest agency holding company by revenue, has acquired Profitero, an analytics platform that helps brands optimize ecommerce ad spend.
Profitero will be a product-focused company within Publicis. Bryan Wiener, who joined as CEO in 2020, will continue to lead the unit along with president Sarah Hofstetter, who also joined in 2020. Wiener will report to Publicis Groupe chairman and CEO Arthur Sadoun. Publicis is acquiring the 12-year-old company for roughly $200 million.
“We are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales,” said Sadoun in a statement.
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