Wednesday Stir

By Kyle O'Brien 

-National Beer Day is coming up on April 7 and to celebrate beer’s big day, Miller Lite is debuting a new campaign, focused on great taste and that refreshing first-sip feeling. Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite’s liquid taste enhancer that adds more beer taste to other light beers. Miller Lite fans can visit here and have Beer Drops shipped for only $4.07, while supplies last. The campaign came from DDB Chicago.

-Atlanta’s Creative Circus, one of the industry’s best-known portfolio schools, announced on LinkedIn that it would cease offering classes in 2023.


-Adweek caught up with Kat Gordon to hear about the end of the 3% Conference, the future of the 3% Movement and her new gig at Eleven.

-The International Academy of Digital Arts & Sciences revealed the nominees Tuesday in the advertising, media and public relations categories for the 26th Annual Webby Awards.

-Cracker Jack is unveiling Cracker Jill, an assortment of five female characters designed to represent the diversity of women in the United States.

-Many brands have opted to leave Russia in the wake of the country’s invasion of Ukraine, but some have been left behind and have no choice in the matter.

-Wearable breast pump maker Willow is partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA.

-Adweek’s latest profiled talent from Ukraine is the illustrator behind our latest cover, Zhenya Oliinyk, an illustrator and cartoonist based in Kyiv.