BBDO Appoints New CCO North America and CCO of New York

By Kyle O'Brien 

BBDO has handed agency veteran Luiz Sanches a new title as chief creative officer of BBDO North America. The agency also elevated Matt MacDonald to chief creative officer at the New York office. The two will work with David Lubars, global chief officer of BBDO Worldwide and the rest of the BBDO creative leadership in North America to oversee creative output.

Sanches has been with BBDO for over 27 years, taking the role of agency partner at AlmapBBDO in Brazil in 2013. He is still currently chairman and chief creative officer there. He has received numerous awards in his career, including over 190 Cannes Lions and being named best-performing creative director by the Gunn Report.

AlmapBBDO became a four-time Agency of the Year winner at Cannes, the best-performing Brazilian agency in the history of the festival, and the agency won Agency of the Decade there in 2020. Successful campaigns have included those for Volkswagen, Havaianas and Audi. In his new role as chief creative officer of BBDO North America, Sanches will be responsible for overseeing and elevating the creative product across the region.

MacDonald joined BBDO in 2014 as evp, group creative director, then rose to be chief creative officer for Omnicom on AT&T, one of the holding company’s largest accounts in North America. He was most recently evp, group executive creative director at BBDO New York.

MacDonald has been credited with helping to lead Omnicom’s 2016 win of AT&T’s consolidated media and creative business and building an integrated cross-agency team. More recently, he has helped land key new business wins for BBDO New York, including The Home Depot in 2021.

In his new role as chief creative officer of the New York Office, MacDonald will manage the New York creative department and be responsible for evolving the agency’s creative reputation.

“I’ve worked with Luiz and Matt for a long time now. They represent the very best of our industry and, specifically, our continued mission to innovate for our clients’ success,” said Lubars in a statement. “Their complementary strengths will undeniably benefit not only their teams and the agency, but the creative output we deliver day in and day out. Luiz and Matt are both inspiring, modern leaders who know how to bring it, and bring it they will.”