Tuesday Stir

By Kyle O'Brien 

-A digital and street murals campaign is helping to raise awareness for foster children in Pittsburgh. Creative studio PMI Digital was recruited by Auberle, one of Pennsylvania’s largest group homes that had reached its capacity to care for children for this effort. Julia Hannan, PMI’s head of production, teamed up with Damien D’Amico, the agency’s recently hired, creative director to create “Love Carries.” The team recruited foster parents and children to create more than 100 tags throughout high-trafficked downtown Pittsburgh locations using temporary chalk spray paint. The murals, some 25-feet high, depict foster children and parents being lifted with heart-shaped balloons, showing love as a means to elevate children above their adversities. The murals will remain up in Pittsburgh through the end of this year.

-If the global economy remains on its current trajectory, electronic waste will hit 120 million metric tons per year by 2050, according to the UN. Given the scope of the e-waste problem, tech brands are ramping up their efforts to address it.


-Speaking of sustainability efforts, Adweek’s latest podcast finds sustainability editor Kathryn Lundstrom talking about the Sustainability Stars of 2022.

-Brands are looking at influencer marketing more as a long-term solution to their efforts rather than just a one-off tactic.

-Stagwell agency Assembly took home Lenovo’s media business following a review managed by MediaSense.

-The majority of creative agencies Adweek spoke to for a story said they’ll no longer play ball with potential clients who request ownership of IP presented during a pitch.

-S4 Capital-owned Media.Monks division Decoded Advertising has been named as the media agency of record for luxury beauty brand The Estée Lauder Company in North America.

LaToya Shambo used a life-changing experience to develop an agency for Black women influencers.