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As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused on human tragedy, taking action to support staff and offering civilians aid via donations, products and services. Around 500 advertisers have also cut business ties with Russia in various guises. However, by choice or not, others remain and untangling the impact of this is becoming increasingly complex.
Western brands operating in Russia as franchises, including Burger King, Marks & Spencer and Papa John’s, remain operational under local management.