Many Western Brands Have Quit Russia. What About the Ones Left Behind?

By choice or not, some brands are still entangled—what comes next?

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As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused on human tragedy, taking action to support staff and offering civilians aid via donations, products and services. Around 500 advertisers have also cut business ties with Russia in various guises. However, by choice or not, others remain and untangling the impact of this is becoming increasingly complex.

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